Games & Esports Experience Acquisition Corp. ("GEEX SPAC")

About Us

GEEX is a sector-focused, thesis driven C-SPAC that endeavors to solve fundamental ecosystem problems in the fast-growing and dynamic competitive gaming industry. Through a relentless focus on improving the user experience in competitive gaming, GEEX aims to benefit stakeholders throughout the value chain, ranging from users to publishers, and everyone in between.

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SEC Filings

All Filings for Games & Esports Experience Acquisition Corp. Available via EDGAR

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Our Team

Ari Segal, Chief Executive Officer, Co-Founder, and Director

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Ari Segal, our Chief Executive Officer, Co-Founder, and Director since our formation, currently serves as Managing Director of Immortals Gaming Club (“IGC”), a position he has held since October 2021. Prior to that, Mr. Segal served as Chief Executive Officer of IGC from December 2018 through September 2021 and President& Chief Operating Officer of IGC from August 2017 through December 2018. Mr. Segal also serves as a director of Gamers Club and IGC. As CEO, Mr. Segal led an aggressive merger and acquisition (“M&A”) strategy, including IGC’s acquisition of the Brazilian gaming technology subscription platform and community hub Gamers Club, as well as the follow-on acquisition of the Draft5 content platform, a popular news and information site for competitive gamers in Brazil. In 2019 and 2020, IGC raised and deployed nearly $80 million in equity financing from investors including Meg Whitman, Anschutz Entertainment Group, the Milken family, Lionsgate, March Capital Partners, Steve Kaplan, and Irongrey, among others. The capital raised by IGC fueled growth initiatives including the expansion of Gamers Club and the acquisitions of assets such as a League of Legends franchise slot owned by Infinite Esports and Entertainment, the first esports industry transaction with an implied value exceeding $100 million according to Bloomberg12. Mr. Segal was also instrumental in the divestiture of the Houston Outlaws Overwatch League franchise to Beasley Media Group (Nasdaq: BBGI) and the divestitures of several other key assets, including a Call of Duty League franchise slot, the OpTic Gaming brand, and Obey Alliance influencer network. Prior to joining IGC in 2017, Mr. Segal worked as Chief Operating Officer of the National Hockey League’s (the “NHL”) Arizona Coyotes, where he led the club to its highest revenue season to date in 2016-2017. Mr. Segal was also Special Assistant to the CEO of the Anaheim Ducks and President of Business Operations for the San Diego Gulls (the Ducks’ American Hockey League (“AHL”) affiliate) when Mr. Segal and the team were awarded the first ever AHL President’s Award for Business Excellence. Previously, Mr. Segal worked as a consultant in McKinsey & Co.’s global sports and gaming practice, in private equity at CCMP Capital Advisors, and in the Financial Sponsors banking group at Lehman Brothers. In 2020, Mr. Segal was named to the Sports Business Journal and Leaders in Sports annual “Forty Under 40” lists. Mr. Segal holds a J.D. and M.B.A. from Stanford University, where he was named an Arjay Miller Scholar and a B.A. with Distinction from the University of Virginia.

Tomi Kovanen, Chief Operating Officer, Co-Founder, and Director

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Tomi Kovanen, our Chief Operating Officer, Co-Founder and Director since our formation, currently serves as Managing Director of IGC, a position he has held since October 2021. Prior to that, Mr. Kovanen served in various roles at IGC between February 2018 and September 2021, including Chief Operating Officer, Senior Vice President, Finance and Business Development, and Vice President, Business Development/General Manager, CS: GO. Mr. Kovanen has over 15 years of experience in the esports industry across multiple roles and sub- verticals, including direct experience in the core functionality pillars (Follow, Watch, Converse, and Play) as described in “— Acquisition Strategy” below. Mr. Kovanen also serves as a director of Gamers Club. Since joining IGC in 2018, Mr. Kovanen has focused on the execution of the firm’s aggressive M&A strategy, including the acquisition of the Brazilian gaming technology subscription platform and community hub Gamers Club as well as the follow-on acquisition of the Draft5 content platform. Mr. Kovanen was instrumental in additional acquisitions of assets such as a League of Legends franchise slot owned by Infinite Esports and Entertainment, the first esports industry transaction with an implied value exceeding $100 million according to Bloomberg, and the following divestiture of the Houston Outlaws Overwatch League franchise to Beasley Media Group (Nasdaq: BBGI), as well as divestitures of several other key assets including a Call of Duty League franchise slot, OpTic Gaming brand, and Obey Alliance influencer network. Prior to joining IGC in 2018, Mr. Kovanen served in J.P. Morgan’s Healthcare and Technology, Media, and Telecommunications investment banking groups in London from 2015 to 2017, and co-founded ENCE, Finland’s largest esports organization. Mr. Kovanen has written articles on the esports industry that have been published by the Financial Times and ESPN that led to his nomination for Esports Journalist of the Year in 2017 by The Esports Awards. Mr. Kovanen was also a professional esports athlete, competing in over 100 tournaments globally from 2005 through 2012, winning multiple international championships as the captain of Finnish teams and a North American organization. Mr. Kovanen holds a B.S. from the University of Oulu.

Steve Cohen, Director

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Steven A. Cohen, a member of our board of directors since our initial public offering, is Executive Vice President of The Anschutz Corporation, the holding company for the Anschutz family of enterprises, a position he has held since 2001. Mr. Cohen is involved with a number of the operating companies and investments within the Anschutz organization and sits on the board of directors of many of the Anschutz portfolio companies including Anschutz Entertainment Group, for which he has also served as Chief Strategy Officer since 2013. Mr. Cohen also serves as a Managing Director of Anschutz Investment Company, the investment arm of The Anschutz Corporation that is focused on both equity and debt investments in a variety of industries, including communications, media, oil and gas, alternative energy, entertainment, hospitality and lodging, real estate and transportation. Mr. Cohen is Chairman of the Board of Trustees of the Rose Community Foundation, Vice Chairman of the Board of Trustees of Museum of Contemporary Art Denver (MCA Denver), and serves on the Board of Directors of Roundup River Ranch, a member of the Serious Fun Children’s Network, and the Board of Directors of 303 Rugby, a not-for-profit that supports rugby programs for inner-city youth, and is also a member of Colorado Thrives. Mr. Cohen also serves as a director of IGC, and affiliates of Mr. Cohen hold a material equity interest in Gamers Club and our Sponsor. Prior to working at The Anschutz Corporation, Mr. Cohen was a corporate partner at Hogan Lovells, and started his legal career at Skadden in their mergers and acquisitions group. Mr. Cohen holds a B.Sc. (Econ.) from The London School of Economics and Political Science and a J.D. from Boston University School of Law.

Karen Brodkin, Director

Karen Brodkin, a member of our board of directors since March 30, 2022, is an Executive Vice President of Content Strategy & Development at Endeavor (NYSE: EDR), where she leads business development and strategy for a range of business areas across the Endeavor portfolio, including partnerships with sports leagues, federations, conferences and teams; content licensing; strategy and development; media strategy and consultation; sports naming rights and venue programming, strategy and development; and esports partnerships and events. In addition, Brodkin is the co-head of WME Sports, which encompasses WME’s representation of athletes, broadcasters, coaches and front office personnel. Brodkin currently serves on the Board of EVO, an entity co-owned by Sony Interactive Entertainment and RTS, an Endeavor-backed esports and gaming talent management firm. Before joining Endeavor, Brodkin was Executive Vice President of Business and Legal Affairs at FOX Sports Media Group, overseeing the business and legal affairs team that negotiated professional and collegiate media rights acquisitions with organizations including the NFL, MLB, NBA, NASCAR, NHL, UFC, MLS, Pac-12, Big 10, Big 12, Big East and the ACC, as well as all FOX Sports’ production, programming and talent agreements. Brodkin was part of the team that launched the Big Ten Network in August 2007 and later FOX Sports 1, which launched in August 2013 in over 70 million homes. Brodkin also worked a corporate attorney specializing in labor and employment matters at Paul Hastings Janofsky & Walker, and as an entertainment lawyer. Brodkin is the former Chairperson of the Board of Directors of the Los Angeles Sports Council, serves on the Sports and Entertainment Leadership Council for Los Angeles Children’s Hospital, and is a member of the Board of Directors for the U.S. Soccer Foundation. Brodkin joined the Board of Directors of Hudson Pacific Properties (NYSE: HPP) in January 2021.

Jocelyn Moore, Director

Jocelyn Moore, a member of our board of directors since June 8, 2022, is currently Senior Managing Director of Corporate Affairs at Pretium, a position she has held since February 2022. She serves on the boards of directors of OppFi, a publicly-traded financial technology company (NYSE: OPFI); and Pallas Advisors, a strategic advisory firm specializing in national security, defense, and innovation. In October 2021, Ms. Moore was appointed by the Biden Administration to serve on the board of the First Responder Network Authority (FirstNet), a unique public-private partnership created after September 11th to provide a high-speed, nationwide, wireless broadband network for public safety. As Principal of Jocelyn Moore Consulting LLC starting in May 2020, Ms. Moore has advised CEOs, executive teams, and boards of directors on strategic communications, crisis and risk management, regulatory affairs, corporate social responsibility, operations, organizational change, and diversity, equity, inclusion, and belonging. Previously, from June 2018 until April 2020, Ms. Moore was Executive Vice President of Communications and Public Affairs at the National Football League (“NFL”). As the NFL’s Global Chief Communications Officer, she was a member of the executive leadership team and responsible for managing the league’s corporate affairs. From July 2016 to June 2018, Ms. Moore was Senior Vice President of Public Policy and Government Affairs at the NFL. As Head of the NFL’s Washington, D.C. office, she led the league’s public policy agenda and managed the league’s political action committee. Prior to joining the NFL, from September 2015 until July 2016, Ms. Moore served as a Managing Director of The Glover Park Group, a leading national communications and government affairs consulting firm. She also spent 15 years in various staff positions in the United States Senate, most recently as the Deputy Staff Director of the Senate Finance Committee. She serves as a director on several nonprofit boards: the West Virginia University Health System Board of Directors, where she is a member of the Quality & Patient Safety Committee; the University of Florida Foundation National Board of Directors, where she is as a member of the Audit and Nominating Committees; the University of Florida Alumni Association Board of Directors, where she is a member of the Executive Committee; and the DC Rape Crisis Center Board of Directors, where she is a member of the Fundraising Committee. Ms. Moore holds a B.A. in English and an M.Ed. in Student Personnel in Higher Education, both from the University of Florida.

Angela Williams, Director

Angela Williams, a member of our board of directors since June 8, 2022, is a technology executive with experience across various industries, disciplines and corporate structures - all working in the service of company success. Ms. Williams currently serves as the Privacy Product Strategy Lead for Extended Reality (XR) privacy strategy at Meta’s Reality Labs, a position she has held since November 2021. Ms. Williams has significant experience serving as a strategic partner, trusted advisor, and industry expert in user privacy, child safety, and building privacy programs that optimize the user experience. Previously, from November 2018 to December 2021, Ms. Williams served as a Policy Advisor at Google working on initiatives such as election integrity and Google Assistant. As a Policy Advisor, Ms. Williams drove alignment on policies that sought to improve the customer experience, reduce abuse in the ads ecosystem, and protect user trust. Ms. Williams regularly drives alignment around complex and nuanced technology policy issues with executives. From March 2016 through November 2018, Ms. Williams served as a Global Vendor Ops Strategy Lead at Google. A lawyer with expertise in operations, Ms. Williams also has experience driving sustainable scalability and revenue growth through her proven record of large portfolio management, expert negotiation of complex commercial deals, vendor outsourcing contracts, and sales agreements. Prior to her policy work at Google, she worked in operations at Google where she used her business and legal acumen to develop global vendor operations strategies, negotiate vendor agreements, and assess vendor capabilities against business needs. Ms. Williams regularly speaks to organizations about operational efficiencies, vendor outsourcing best practices, the intersection of technology policy and diversity, and leadership. Ms. Williams currently serves as an Advisor on the boards of: Deckstr and Chloe Kristyn. Ms. Williams is a graduate of Spelman College (BA, Sociology & Anthropology), University of Tennessee-Knoxville (JD), and Howard University (MBA) and also completed her international studies at Kanda University (Tokyo, JA) and Bocconi University (Milan, IT).

Steve Kaplan, Advisor

Stephen A. Kaplan, an advisor to the Company, is the Chairman of Nalpak Capital LLC, the family office investment firm he founded in 2016. Mr. Kaplan was a Co-Founder of Oaktree Capital Group LLC, a global alternative investment management firm. He retired from day-to-day activities in 2016 to focus on philanthropy and personal investments with a special emphasis on sports and entertainment. Mr. Kaplan is the Co-Chairman of DC United and serves on the Major League Soccer Board of Governors. He is also an owner of multiple other sports franchises and sports related investments including Swansea City FC in the English Championship. Mr. Kaplan also serves as a Director of IGC. Mr. Kaplan was previously the Co-Chairman of the National Basketball Association’s (the “NBA”) Memphis Grizzlies from 2012 until he sold his interest in 2018. Mr. Kaplan joined Oaktree at its inception in 1995, having previously served as a managing director of Trust Company of the West. Prior to joining TCW in 1993, he was a partner with the law firm of Gibson, Dunn & Crutcher. Mr. Kaplan has served on numerous public and private boards during his career and presently serves on the board of Townsquare Media, Inc. (NYSE: TSQ). In addition, he currently serves on the boards of several nonprofit organizations, including the UCLA Jonsson Comprehensive Cancer Center Foundation, LA 84 Foundation and the New York University School of Law Foundation. Mr. Kaplan holds a B.S. from the State University of New York at Stony Brook and a J.D. from the New York University School of Law.

Todd Sitrin, Advisor

Todd Sitrin, an advisor to the Company, was most recently Senior Vice President and Group General Manager for Electronic Arts’ (“EA”) Competitive Gaming Division, where he led the company’s competitive gaming business, driving both player and spectator engagement across all of EA’s games. Mr. Sitrin previously led the global marketing and product marketing organizations responsible for franchise and brand marketing, communications, analytics, consumer insights, advertising and media for all console, PC, and mobile games at EA from 2012-2015. Prior to this, he was responsible for marketing the EA SPORTS brand and all of EA’s sports franchises as Group Vice President , Global Marketing. Mr. Sitrin has nearly 30 years of experience in the gaming industry and has held various marketing and business development roles at Mattel Interactive, The Learning Company, The 3DO Company, and Broderbund. Mr. Sitrin holds B.S. and M.S. degrees from Stanford University.

Brandon Snow, Advisor

Brandon Snow, an advisor to the Company, is currently the Executive Vice President, Managing Director - Commercial for Formula 1, the preeminent international motorsports organization. In this capacity, Brandon is responsible for the commercialization of Formula 1's rights across Sponsorship, Esports, and Licensing. Mr. Snow also oversees marketing for Formula 1. Prior to joining Formula 1, Mr. Snow was the Senior Vice President and Global Head of Esports at Activision Blizzard Esports (“ABE”), the competitive gaming arm of the world’s largest video game company, where he oversaw development, operation, and commercialization of a portfolio of esports products. Mr. Snow was ABE’s Chief Revenue Officer of Brand and Media Partnerships, responsible for the commercial operations of Activision and Blizzard Entertainment’s esports programs as well as all of the company’s brand partnerships featuring Game IP from Call of Duty, Overwatch, Hearthstone, World of Warcraft and others. Prior to joining Activision Blizzard, Mr. Snow spent 10 years at the NBA, where his last role was Senior Vice President of Team Marketing and Business Operations (TMBO) and of Global Marketing Partnerships for NBA China. Mr. Snow has extensive sales, marketing and brand-building experience both in the US and internationally from running global and regional businesses for leading brands such as McDonald’s and Volkswagen, and from working in a variety of markets including China and across Europe.

Yuri Uchiyama, Advisor

Yuri Uchiyama, an advisor to the Company, is Gamers Club’s Chief Executive Officer and Co-Founder, positions he has held since launching Gamers Club in 2016. Mr. Uchiyama also serves as a Director of Gamers Club. Mr. Uchiyama has guided Gamers Club from its inception, having led its early fundraising efforts and its sale to IGC in 2018, and he continues in the role of CEO through present day. Under Mr. Uchiyama’s leadership, Gamers Club has become the second largest matchmaking platform in the world, with a distinctive market position in Latin America. Since IGC’s acquisition, and working alongside Messrs. Segal and Kovanen, Uchiyama led Gamers Club’s growth from operating solely in Brazil to three additional countries (Argentina, Chile and Uruguay), from one game title (Counter-Strike: Global Offensive) to six game titles, established partnerships with publishers such as Epic Games and Riot Games and companies such as Microsoft, and expanded Gamers Club’s content footprint through the acquisition of the Draft5 content platform. Prior to co-founding Gamers Club in 2016, Mr. Uchiyama worked as a Manager of Smyowl, a Brazilian startup focused on mobile game development. Previously, Uchiyama worked as a Coordinator of the Inova Sorocaba/Sorocaba Technology Park, where he helped to create the startup ecosystem of the Sao Paulo suburb. Mr. Uchiyama also worked at Capgemini, providing Business Intelligence consulting to companies in Brazil, the United States, and Poland. Mr. Uchiyama is a frequent contributor to various media sources covering competitive gaming and esports in Brazil and in 2019 the Brazilian Senate Chamber invited Mr. Uchiyama to address an assembly regarding the future of the esports market in Brazil. Mr. Uchiyama holds a B.S. from Fatec Sorocaba.

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